12 March – EU Tech Chamber Advanced Manufacturing Council – Topic: Transition from B2B to B2C in Advanced Manufacturing

In recent years, many manufacturers have opted to transition from a traditional business-to-business (B2B) model to a business-to-consumer (B2C) model. The B2C model boasts a number of appealing benefits, including:

Increased Profits: Companies can get the full manufacturer’s suggest retail price (MSRP) rather than wholesale prices for their products.

Faster Time to Market: Rather than contend with the lengthy traditional retail sales cycle that requires them to lock-in product development far ahead of order and delivery, manufacturers can rapidly prototype, test, and push products to market, giving them a distinct competitive advantage.

Brand Control: B2C eliminates the risk of a manufacturer’s brand being diluted or misrepresented by third parties.

Price Control: Manufacturers have the opportunity to reinforce their MSRP.

Better Customer Data: Selling directly to consumers enables manufacturers to collect customer data that can ultimately result in better products, stronger relationships, and increased sales.

To effectively sell direct to consumers manufacturers need to select a platform for their eCommerce operations that supports both their B2B and B2C sales platforms. It will have to deliver on order fulfillment and tracking, secure payments, customer service management, and sales and marketing activity tracking while providing a 360° view of all their B2B and B2C customer interactions.

Join EU Tech Chamber, Advanced Manufacturing Council’s Digital Talk on March 12^th, Friday, 2021, 9am – 10:30 am (CET), “Transition from B2B to B2C in Advanced Manufacturing” to find out the answers.